XIST developed for a government organization the strategic plan and information architecture of a portal web site that promotes physical activity to Canadians. The work required:

• design and execution of user needs assessment interviews with key stakeholders
• extensive online research across three tiers of government web sites to identify similar content offerings and programs
• development of recommendations for the new site’s purpose, objectives, and design principles
• identification and segmentation of potential, key audience types by information and navigation requirements
  design of a coordinated, scalable information architecture