XIST developed for a government organization the strategic plan and information architecture of a portal web site that promotes physical activity to Canadians. The work required:

  • design and execution of user needs assessment interviews with key stakeholders
  • extensive online research across three tiers of government web sites to identify similar content offerings and programs
  • development of recommendations for the new site’s purpose, objectives, and design principles
  • identification and segmentation of potential, key audience types by information and navigation requirements
    design of a coordinated, scalable information architecture