Search engine optimization & Internet marketing

XIST provides services to increase traffic and attract users to web sites. These services include analysis of search terms, audiences, content types; modification of content, metadata, registration data to existing content. We also develop marketing campaigns with search engines, social networking sites, link exchanges and other means to improve site visibility.

Ottawabookkeeping Web Site Development

Project: XIST developed a new web site for an accounting and bookkeeping company. The site has been tremendously successful in generating leads and expanding sales. Services included:

  • information architecture design
  • CSS controlled user interface design
  • content development
  • search engine optimization, and
  • online marketing

Levator Web Site Development

Project: XIST redesigned a web site for a Canadian builder of world-class rowing shells and single racing sculls. The project included a broad range of integrated services:

  • online marketing strategy design
  • application development and content management system design
  • content development
  • user interface design
  • multimedia podcast development
  • search engine optimization

Audio Video Production

Project: XIST developed a series of product videos for use on a commercial web site and to integrate with an internet marketing campaign. The videos were shot on location in London and Ottawa. Work included storyboard design, video photography, audio/video editing, and internet marketing through various social networking and Web 2.0 sites including Youtube and wikipedia.

  • video production and editing
  • internet marketing
  • web site development
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